Customised Precision Timekeeping.

In partnership with Pro Hunter, we took the iconic Rolex GMT-Master II and modified with signature details into a limited edition branded timepiece. Initially released as 21 models in 2021 for an eye watering sum of money.

The original hour and minute hands were engineered into ‘scissor hands’ inspired by the clock face that above the Denham Maastricht store. The watch box was lined using deadstock natural indigo blue dyed Italian leather from a furniture project, repurposed into a premium packaging.

My role shared the creative concept; designed the signature indigo packaging; branding execution; copy and production.