Art Director turned Brand & Merchandise Producer & Strategy Leader with 20+ years’ experience building global apparel brands, licensing programs and large-scale partnerships.

Deep experience in brand identity design & strategy, and leading cross-functional brand & artist collaborations with a proven ability to drive growth.

Leadership building broad, impactful brand worlds, leveraging creative vision & adaptability across copy, graphic design, packaging, product management, garment trims, merchandising, VM, retail, environmental,  GTM and marketing.

An independent thinker and collective force, blending artistic craft with design thinking and research. Fusing design & strategy to create, manage and deliver bold, resonant brand narratives from concept to launch from mass to luxury.