Graphic Tees.

Well known as a jeans and graphic tee brand. Over the years I have been responsible for art direction of the graphic tees program. Briefing design concepts, creating merchandise plans incl. tee fits / weights / fabrication. Prints, spec sheets and techniques. Each season I explored new ways to support a holistic approach to brand communication. Using the brand name, the brand logo or the brand culture.

*selected graphic design credited to Art, Music, Style